Consumers are increasingly concerned about maintaining their cognitive health. It can present itself in a variety of manifestations for different age groups. Children and teens can face attention or learning issues. Adults struggle to stay focused at work and excel in their careers while seniors look for ways to battle cognitive decline. In light of this, many people are seeking out ways to slow down this. Interest and demand continues to grow for dietary supplements that target cognitive health. This category has shown steady and increased growth and innovation.